According to Apple 2.0, a 50-hour survey of Apple stores by investment banking firm Piper Jaffray’sGene Munster found that the iPhone’s price cut has increased iPhone sales by a crazy amount. With the news that Apple sold its 1 millionth iPhone Sunday Munster was able to calculate that after the price decrease on the 5th the iPhone’s sales tripled. That’s an increase of 300%…that’s insane.
The numbers as reported by Apple 2.0 back it up, though. Munster estimates that Apple had sold 864,000 iPhones at 9,000 iPhones a day before the price increase. That means Apple would have to sell 136,000 iPhones, or 27,000 a day, to reach the 1 million mark by Sunday. Make sure you read their article to get all the numbers as well as read the rather combative comments it stirred up.
Former Apple employee Steve Chazin has an interesting post on his blog, Marketing Apple, about Apple’s transformation from underdog to big dog…also something about market share and stocks, I dunno. With Apple at the top of the heap in MP3 players and gaining popularity how long will it be before Apple becomes more like Microsoft?
Anyway, back to iPhone’s sales figures, Munster makes the point that this 300% increase is not sustainable. Furthermore, he estimates that sales will stabilize at a 50% increase. Only time will tell if his estimates are correct and how long it will take for Apple to sell its 10 millionth iPhone.
The discussion continues at Techmeme…